Jay understands the pressure of demanding careers—she worked at a top law firm before discovering that her true passion lay elsewhere.

When she started her own fitness transformation in 2019, she experienced first hand how powerful it is when physical and mental health work together.

That revelation led Jay to earn her Level 2 and 3 fitness qualifications and dive into training women. Through teaching female exercise classes and personal training, she discovered something crucial: women thrive when they're challenged, educated about their bodies, and supported by other women who share their goals.

Jay knew she wanted to reach more women than she could train individually. When she partnered with Ben in 2023, they created the solution: a personalized online coaching platform designed specifically for women.

That platform became Vengold.